What Dave Wolin Inc. Can Do For You !

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You could go out and learn to write HTML (Hyper Text Markup Language, the protocol used to write Web pages), do the hundreds of hours of research, set up a URL (Uniform Resource Locator), gain hundreds of hours of experience in copywriting, learn Internet protocol, acquire computer skills, and become a graphic artist, but chances are you're busy enough with your current work load.

Let's face it, many people have tried to expand their business into the Web on their own, but it's a full time job and a lot of work. Of course you could hire someone who might be familiar with HTML, pay them a salary, give them a medical plan, etc. They could probably write you a Web page and maintain it, but would they be able to utilize all the features of the Web? Would they have the marketing, advertising, and business background needed to incorporate your company's marketing plan into your Web page? Would they know all the ins and outs of marketing on the Internet that can come only with experience?

With Dave Wolin Inc. those questions are eliminated. We've done the research, worked closely with clients to maintain their marketing goals, learned the software, and we've invested the years in schooling and hands on experience. With the Web changing so quickly you could never keep up on your own and continue to effectively perform your other duties, but for us, keeping our finger on the pulse of the virtual community is our business. Here are some of the things that we can provide for your company:

An exciting, cutting edge Web site that utilizes all the functions available to support your company's image.

Keep your page current and fresh, allowing you to attend to the other demands of your business.

Provide complete Internet access for your company, saving you money, time and anxiety.

Place your Web site listing in the proper on-line search directories so your customers can find your site.

Each client has different needs, and Dave Wolin Inc. is sensitive to that fact. Each Web site created by Dave Wolin Inc. is as unique as the company it reflects. Perhaps you already are working with an advertising agency, and maybe they have spoken to you about the Web or you've been contacted by one of the thousands of amateurs now building web sites. If so, I would urge you to meet with us before deciding on your next move.

Most agencies have highly qualified and creative people working for them when it comes to traditional media. Often, however, they are not so specialized when it comes to the Internet. Many of the errors we have seen on the Internet were on Web sites for companies who currently are with an advertising agency.

And after all, it won't cost you anything to examine your options, but it might cost you a fortune if you don't. They're learning it, we know it!

IMPORTANT NOTE

This is not to say that sometime in the future your web site may become so integrated into your business that you may wish to hire a full - time employee to operate and maintain it. We will fully implement that transition and provide consultant services for equipment and software purchases and training.

Visit Speed-Shop.Net For More Information

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Frequently Asked Questions.

In dealing with companies new to the World Wide Web, we are often asked some common questions by our clients. It seems our website is as as good a tool for generating questions as it is at answering them. Here are a few common questions and answers that may be of specific interest to you at this point in your introduction to Dave Wolin Inc. and the Web:

Do we need a lot of equipment to get on the Web?

No you don't need to have a lot of equipment to get your company on the Web. You can gain Internet access through a local Internet provider, giving you an e-mail address and web connection. We can do everything else required.

Having your own server has no benefit for most small businesses. Until your site becomes a major portion of your business, our service provider subsidiary, www.speed-shop.net is the most practical and cost effective means of getting your site online. Dave Wolin Inc. will evaluate your company's on-line needs and recommend the most economical and efficient path to becoming a dominant player in the virtual community.

What are the advantages of using www.speed-shop.net as an Internet provider?

Speed Shop Net will save you a substantial amount in initial start - up expenditures. As established experts in the automotive performance industry they will be in business for some time to come and have the latest technology to make your site work.

Many smaller service providers use servers that are obsolete and too small, slowing critical access time to your site; a deadly Web sin. The wrong service provider will be inflexible in negotiating with you on issues of storage space, number of downloads, and cost.

Dave Wolin Inc.and their subsidiary, Speed Shop. Net are veterans in network engineering and experienced internet providers, assuring you that your site doesn't fail before it starts.

How long before we can get on the Web?

With an initial developmental meeting and a signed agreement Dave Wolin Inc. will begin work on your Web site. After discussing your company's concerns, questions and goals we can mold a site that fits your current marketing needs. We can discuss your current advertising campaign and promotional strategies and how they will play out on the Web. A temporary site will be up and running almost instantly and we can have your complete site ready in approximately four to six weeks.

How often will our page have to be maintained?

A wise man once said: "The most certain thing in life is change." When it comes to the Web not only is it certain, it's crucial in keeping interested customers coming back. Dave Wolin Inc. recommends updating at least once a month. We're not talking about a complete overhaul every month but a monthly feature, product, or promotion update. This requirement will change from company to company, but it is a solid rule of thumb.

How will changes be handled on our Web site?

Change can be co-ordinated through a contact at your company and Dave Wolin Inc. Simply give us the info and we'll do the rest. Most changes will be planned out and scheduled in order to reflect current promotions or monthly features.

However, the Web is a medium that is extremely versatile and can be changed fairly quickly as needs within your company arise. A late breaking press release from your company can normally be on the Web before standard media can publish the information. Dave Wolin Inc. can work out a specialized maintenance program for your company, ensuring your site gets the attention it needs.

How will our customers know we're on the Web?

Besides listing your Web address in your other advertising and promotional efforts, you can also be listed in on-line directories and search engines like Yahoo, Google, Lycos and Alta Vista and over 600 similar directories. These and other Web sites like it are giant search engines that can search the Internet for sites with key phrases Web users type in. Most of these search engines charge a minmal fee for new listings.

There are also premium sites on which advertising space can be purchased such as The Performance Marketplace. Text or graphic links can be purchased through these sites that will link your page to their high traffic areas. Costs vary from site to site. We can find the sites that are right for you and your budget, keying into sites that have users with the same interests as your customers.

You will also have the option of carrying links to other pages on your site and in return having that site carry a link to yours. All our clients are linked graphically to as many sites as possible for no additional charge. We can recommend, contact, and negotiate these types of agreements for your company and expand your presence on the Web by getting your company's name out across the world.

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Dave Wolin

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